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True North is an independent, digital advertising and media agency. We meld strategy, creative, and media to produce measurable results for some of the world's most recognized brands.

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  • ASPCA – Online Donor Acquisition Campaign

  • Wounded Warrior Project – Direct Mail Series

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Our clients include top international firms in entertainment, financial services, business products and services, the not-for-profit sector, and publishing.

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social_employee

Go social or go home?

02.26.2014

Recent articles suggest that non-profits should leverage their employees for social media marketing by co-opting their personal accounts to promote the organization. Before examining the implications of this strategy, let’s consider the employee’s point of view if they worked for a big corporation: