Newsweek gets a makeover—and a marketing campaign.

In spring of 2009, Newsweek was reinvented and redesigned. Instead of offering recaps of major news stories, Newsweek became an analysis and opinion publication, featuring provocative ideas from many of today’s leading thinkers. The shift in Newsweek’s editorial was also accompanied by a bold redesign of the magazine.

We created two direct mail packages introducing the new Newsweek to prospective subscribers, along with animated online banner ads.

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