Take the “I” Line
ThomasNet.com connects virtually everyone and everything in industry—from purchasers and suppliers to designers, engineers, and managers. For their 2010 tradeshow campaign, we brought to life ThomasNet.com’s tagline “Connecting Industry” with a campaign inspired by futuristic high-speed rail lines. An interactive landing page featuring sleek graphics and animation invited users to board the “Industry Line” and explore the various “stops” which explain everything ThomasNet.com has to offer.
The teaser and contest winner notification emails True North created resulted in a 90% click through rate.
