Your choice: Protect your PC. Or don’t.

Spam, spyware, phishing, firewalls…this jargon is confusing to most PC owners. That’s why CA Home/Home Office completely simplified its Internet Security software for 2010, allowing users to run protection with just a few clicks. Our campaign conveyed the power and simplicity of the software by presenting “no-brainer” type choices about stopping online threats. We created everything from online and print ads, point-of-purchase displays, and in-depth product videos.

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Geoffrey’s new website makes kids’ birthdays magical.

We brought Geoffrey’s Birthday Club to life for kids, giving them a destination for fun and games, and gave mom and dad a fun way to learn what junior is looking for in a birthday. We built www.birthdaysrus.com to give parents and kids an interactive birthday planning experience they can share together. The kids’ side of the site, Geoffrey’s Partyland, is packed with games and activities designed to let them make their own birthday party picks, from guests to food and decorations. The parents’ side offers free party planning advice, themes, ideas and savings, along with an easy way to join Geoffrey’s Birthday Club.

As a bonus, we also developed a Birthday Countdown desktop app as a fun way for the whole family to keep track of approaching birthdays. The most unique feature was that both sides of the website communicate. As kids play and plan in Partyland, parents stay updated on their child’s preferences — taking some of the guesswork out of the actual party planning.

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Newsweek gets a makeover—and a marketing campaign.

In spring of 2009, Newsweek was reinvented and redesigned. Instead of offering recaps of major news stories, Newsweek became an analysis and opinion publication, featuring provocative ideas from many of today’s leading thinkers. The shift in Newsweek’s editorial was also accompanied by a bold redesign of the magazine.

We created two direct mail packages introducing the new Newsweek to prospective subscribers, along with animated online banner ads.

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Adding more Glamour to a woman’s daily life

We built the Daily Fashion Forecast app with the Glamour woman in mind. She reads Glamour to confirm her sense of beauty and style and get ideas and inspiration. The Daily Fashion Forecast is a cool free tool that gives the user recommended outfits each day, customized to her weather and her plans. She can check it daily, see more than one outfit and click to shop. What more could a Glamour woman want?

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Helping ThomasNet.com break through trade show chaos

For industrial purchasers, engineers, and designers, when projects turn into a ball of frustration, ThomasNet can eliminate it. The “junk ball” became the centerpiece of the entire 2009 trade show campaign. It traveled to the trade shows. It showed up in email inboxes and print ads. An entire microsite revolved around it. It demanded attention from all corners. We constructed this large, heavy (approximately 20″ diameter, 30 lb.) ball of metal parts by hand in our office (amazingly, no one was hurt during the process). Take it for a spin and let us know what you think. Or just tell us what frustrates you.

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