Thoughts

Ads About Town: Spotify x David Bowie

We’re always on the lookout for new ad campaigns, but we couldn’t miss this unique takeover of the Broadway-Lafayette station even if we tried. Spotify and David Bowie’s Estate were behind the transformation, displaying giant vinyl posters of the iconic musician throughout his career and exhibiting his lasting impact on music, fashion, culture, and the SoHo community he called home.

Spotify’s Global Creative Director, Alex Bodman, said, “We went to the MTA with our plan, and we weren’t interested in just buying out the station and running regular ad spots, because nothing Bowie did was regular.”

David Bowie subway ads

First and foremost, the takeover is a touching tribute. It’s also an extension of the Victoria and Albert Museum’s “David Bowie Is” exhibition in London, making its last stop at the Brooklyn Museum through July 15. In this Ads About Town, we asked True Northerners what they thought and whether it makes them want to check out the Bowie exhibit in Brooklyn this summer.

I think this is one of the best outdoor campaigns I've seen in the subway (not really seen since I've only seen these photos). It's like the museum moved into the streets, and there's something different and intriguing to see at every turn.

I think what's so effective about the ad campaign is that it fits seamlessly into the architecture of the subway, similar to how Bowie became a part of the soul of New York City.

I love this, and I love Bowie! The experience of viewing the ads in the subway is a selective replica of the experience of viewing the actual museum exhibit... an exhibit outside of the museum itself! Clement Greenberg would be proud! I love the idea of ephemerality behind this and how it's bringing Bowie back to live -larger than life- in a place where everyone is fleetingly present.

I appreciate the simplicity and that they're showing a glimpse of the exhibit with this campaign. The photos are captivating and make me want to see the rest.

I think the creator/sponsor, Spotify, did a nice job honoring him with an unconventional way to advertise, and the quotes/lyrics about his everyday life in NY make him seem much more normal compared to his outlandish stage persona.

What’s most authentic is that Spotify takes a backseat as a sponsor and lets Bowie take center stage, creating a truly unforgettable branded experience for his fans. For those longing for more of our departed Starman, Spotify is launching “David Bowie Stories” on its new multi-media platform Spotlight, including essays, photos, videos, and deeper insights into artists’ lives.

Check back soon for our next Ads About Town!