It’s Valentine’s day, and we thought it was the perfect occasion to introduce our new ongoing series of blog posts, Ads About Town. We see a lot of ads on the way to and from work, and we always talk about them at length in the office. This series is a sneak peek into the collective conversation in the agency. First up: the latest ad campaign from OKCupid that is ALL OVER the NYC subways.
The eye-catching and provocative series is sure to stir conversation, and the Slack channel at True North was evident of that. Scroll down to see more of the campaign and a look at our team’s rapid reaction. After a vote, 3/4 of the agency liked the campaign (with one True Northerner abstaining due to mixed feelings).