When beginning the overhaul of our agency site, we did some brainstorming to tell the story of how True North works, thinks, and plays. What makes us unique? How do we treat each new client and campaign? The True North signature is always coming up with tailored, thoughtful, and custom creations.
For our own site, we wanted to stick to what we do best and craft one-of-a-kind works of art. Taking found objects, including wires, cardboard, newspapers, tissue paper, magazines, foil, and a balloon, we brought a series of symbolic creatures to life. Not only do they symbolize how our internal teams operate, but they also infuse a lively element and handcrafted detail to our new website.
The prudent and powerful octopus exemplifies how we manage many client accounts and navigate the changing tides.
Side Note: For a period of time, there was just a menacing octopus creeping along the surfaces of our desks, as art directors completed their masterpiece.
Our “Makery” team has a knack for making things by hand to support our advertising and finding the ideal balance between human and tech.
Throughout the years, we’ve made eye-catching pieces of art for our clients, ranging from financial and entertainment to nonprofit and B2B brands.
After answering some existential questions about our agency’s process, we had the foundation to rebuild our website. We’re proud of the result and excited to showcase the custom creations developed by our team!